Messner Vetere Berger McMamee Schmetterer, in New York, wanted to have a runner tackling the elements, playing with a thunderstorm, but managing to always stay ahead of the game. A location shoot in Iceland was transformed into a mixture of thunderstorm and sunshine (often not far from the truth). Some beautiful photography, and good effects to go with the smoked Puffin. Director - Agust Baldursson Production Company - Headquarters Agency - Messner Vetere Berger McMamee Schmetterer
Images: "New Balance"